Parkinson's UK rebrand

Brand

Parkinson’s UK’s rebrand makes the charity more visible, accessible and relevant to everyone affected by Parkinson’s. A unifying marque, bespoke, open-source typeface and flexible identity system support its focus on improving life now. A human and energetic approach reflects the ‘relentless doers’ personality through clear typography, accessible colour combinations and tonal variation. Clear layouts ensure consistent communication. The message, ‘Pushing for better. Right here. Right now.’ is clear, while simplicity and impact boost reach and recognition across all brand touchpoints.

Client / Manufacturer

Parkinson's UK

London, GB

Design

Red Stone

London, GBCreative and project teams