Parkle
Mobile App
New York State Parks have significantly less visitors than New York City Parks. Increasing visitors to New York State Parks would alleviate traffic in New York City Parks, help small to medium businesses near New York State Parks, and boost the mental health of New York State residents. Parkle uses AI to recommend parks based on user needs identified by research and uses AR gamification for users to incentivize users to visit parks. Users can complete AR game missions that teach about local wildlife of the park through an AR lens and purchase coupons for a local small business or a phrase that could uplift the user's visit.
Client / Manufacturer
Design
WAM Equity Partners
New York City, USCogito
Cambridge, USChiwon Lee, Lauren Choi, Minjung Kim, Seongbin LeeWAM Equity Partners
New York City, USAndrew Moses, Hyunjong (James) JooDate of Launch
after 2025
Development Time
up to 12 Month
Target Regions
North America
Target Groups
Consumers / Users, Public Sector / Government