Pass our heart forward with JVA SANS

Typeface of the Japan Volleyball Association

The Japan Volleyball Association oversees all volleyball activities in Japan, including its national teams. Despite competing on the world stage at the Olympics, the sport has declined in status and morale in Japan. We were tasked with giving the JVA a new attitude. We broke with the sport’s conservative past and reformed the JVA as a modern, revitalized brand through an original typeface that consistently conveys its message, business, services, and activities. The typeface has played a major role in promoting the JVA as a brand that “grows the power of bonds,” and as an ambassador for the sport that contributes to a better society.

Client / Manufacturer

Japan Volleyball Association

Tokyo, JP

Design

Interbrand Japan

Tokyo, JPYuki Muramatsu, Masakazu Okura, Kazuo Suguro, Yoko Hagiwara, Keiko Ueda, Seppo Kurki, Akiko Oshida, William Van Skaik, Kenta Nakamura

Typographis

Tokyo, JPKOKIN