Passat Alltrack Film
The film was produced for the Volkswagen online magazine and tells the story of fixed-gear bike riders while simultaneously positioning the Volkswagen Passat Alltrack. The car is an integral part of the story without pushing it into the foreground. We combined real people with visually strong scenes and a story line based on a poem expressing the central theme: a global and profound connection to nature. With the belief that an emotional narrative reaches more people, the film highlights the product qualities through tangible and life-affirming emotions and thus complements the authentic narrative style of the magazine successfully.