Paul Scherrer Institute PSI

Brand Design

Research knows no end. New findings raise new questions, leading to further discoveries. The idea of constantly expanding our horizons, fuelled by our eternal curiosity, leads to a dynamic logo that is constantly reshaping itself. Tiny particles in constant motion are continually creating new shapes. This ever-changing cloud of particles is inspired by real research at PSI, such as quantum technology, neutron scattering, protein folding or atmospheric chemistry. Abstracted and animated, the logo symbolises the complexity and dynamism of scientific research. It conveys the fascination it holds for us and the beauty we sometimes see in it.

Client / Manufacturer

Paul Scherrer Institute PSI

Villigen, Aargau, CH

Design

Scholtysik & Partner AG

Zürich, CHFabian Sander, Shirin Pfisterer, Holger Huber, Carsten Scholtysik, Cornelia Mayer, Sibylle Frutiger, Patrick Hengartner, Léonard Roy