Pauls Eleven
Lifestyle café
To create distinguished brand images of Pauls Eleven, it took a customer-centered approach and positioned itself as a lifestyle café that cares about customers living a busy life and provides what they need in a reasonable way. Based on this, it designates reasonable consumption, sincerity, consideration and familiarity in a daily life. The number eleven is visualized to indicate a space with various experiences and arranged at both ends of the logotype. A hendecagon, which visualizes eleven types of consideration abstractly, expresses the brand value and delivers comfortable and familiar impressions by harmonizing neutral and warm colors.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User