PAVOMEA CHICKPEA CRISP
Food packaging
The packaging design for the new Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait entitled “Lady with an Ermine” (1489–1490) served as the direct inspiration in creating four female figures reflecting the four different flavors of the product. These figures also represent four different ideal types of women. As a surprise effect, the eyes of these illustrated figures clearly change when the packages are torn open. It is like a metaphor for every single people fighting with a social mask.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User, Other target groups: Chic young women and girls