Payment=Kakao Pay
Ad campaign
Kakao Pay launched an integrated campaign with a very direct and clear message, "Payment = Kakao Pay." The goal was to position the brand as a leading payment platform during the COVID-19 era. The campaign was designed to raise user awareness at all payment contact points, including ATL, BTL, and even at offline stores. Large typography was applied in all designs, as were the key visuals and well-known brand assets of a yellow capsule and a proprietary character. The campaign drew attention to the platform as a hygienic way to pay that keeps both users and cashiers safe during the pandemic.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User