PayPal Rebrand
Brand identity
The goal of PayPal’s rebrand was to create a cohesive look and feel while affirming the trust consumers already had in the company. The goal of the new monogram was to create functional clarity and emphasize connection, which we achieved with the clean overlapping of two “P”s. Two-tone blues are both warm and familiar, and recognizant of the existing brand color scheme. The new identity strengthens PayPal’s equities, and as research has revealed, increases user perceptions of trust, energy, youthfulness, and innovation – which are the precise principals the company was originally founded on.
