Pearl red liquor

Liquor packaging

This packaging design was created for Pearl Red, a liquor from Meizhou City in China's Guangdong Province. The bottle is decorated with illustrations of the most important events in the distillery's history to commemorate its 70th anniversary. Pearl Red considers itself the inheritor of the local Hakka wine culture and wanted the packaging to reference the rich traditions of the region. The bottle is modeled after a Hakka Earth Building, which has been named a UNESCO Intangible Cultural Heritage treasure. The outer box is also a highly simplified shape of a round Hakka house.