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Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
Pengtai Korea CI Design
2018

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Pengtai Korea CI Design

Brand identity

PENGTAI KOREA is a subsidiary of Samsung Group and Cheil Worldwide, one of the top digital marketing agencies in China. PENGTAI's brand identity is based on a three-process model – Think, Build, Operate – which is central to the company objective to fully integrate digital field consulting, branding, and content creation services. The renewed PENGTAI KOREA brandmark is a combination of a symbol and a word. The symbol reflects the engaging, evolving and extendable Pengtai brand identity. It is combined with the PENGTAI logotype, creating an entirely new signature which conveys a creative and forward-thinking transformation to the new company image.

Client / Manufacturer

Pengtai Korea

Seoul, KR
Design

Pengtai Korea

Seoul, KR
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User

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