Pengtai Korea CI Design
Brand identity
Pengtai Korea
PENGTAI KOREA is a subsidiary of Samsung Group and Cheil Worldwide, one of the top digital marketing agencies in China. PENGTAI's brand identity is based on a three-process model – Think, Build, Operate – which is central to the company objective to fully integrate digital field consulting, branding, and content creation services. The renewed PENGTAI KOREA brandmark is a combination of a symbol and a word. The symbol reflects the engaging, evolving and extendable Pengtai brand identity. It is combined with the PENGTAI logotype, creating an entirely new signature which conveys a creative and forward-thinking transformation to the new company image.
Client / ManufacturerDesign
Pengtai Korea
Seoul, KRPengtai Korea
Seoul, KRDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User