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PENNY LUCKY DOGS AND CATS
PENNY LUCKY DOGS AND CATS
PENNY LUCKY DOGS AND CATS
PENNY LUCKY DOGS AND CATS
2020

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PENNY LUCKY DOGS AND CATS

Food packaging

Penny-Markt GmbH

The German discounter Penny tapped WIN, its key partner for packaging design, to relaunch its existing pet food brand. The design team baptized the new brands LUCKY DOGS and LUCKY CATS. The packaging stirs emotion through the use of a little heart in the logo and expressive animal photography on a dark background. The result is high-impact packaging with significant shelf stand-out. The basis of the design is surprising photos of cats or dogs that immediately express the character of each animal. The strong imagery is an especially big appeal for cat and dog lovers and creates strong customer attachment to this private label.

Client / Manufacturer

Penny-Markt GmbH

Köln, DE
Design

WINdesign GmbH Aachen / Köln / Berlin / Zug

Aachen, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

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