Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

PENNY LUCKY DOGS AND CATS
PENNY LUCKY DOGS AND CATS
PENNY LUCKY DOGS AND CATS
PENNY LUCKY DOGS AND CATS
2020

Share:

PENNY LUCKY DOGS AND CATS

Food packaging

Penny-Markt GmbH

The German discounter Penny tapped WIN, its key partner for packaging design, to relaunch its existing pet food brand. The design team baptized the new brands LUCKY DOGS and LUCKY CATS. The packaging stirs emotion through the use of a little heart in the logo and expressive animal photography on a dark background. The result is high-impact packaging with significant shelf stand-out. The basis of the design is surprising photos of cats or dogs that immediately express the character of each animal. The strong imagery is an especially big appeal for cat and dog lovers and creates strong customer attachment to this private label.

Client / Manufacturer

Penny-Markt GmbH

Köln, DE
Design

WINdesign GmbH Aachen / Köln / Berlin / Zug

Aachen, DE
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User

RELATED PROJECTS