Penon
Ethical Stationery Brand - FLAG PEN Series
PENON INC.
Penon is a pen brand that aims to rewrite the future. Most of the 800 million pens are sold and used in Japan. What if all pens could become plastic-free? Penon is an ethical pen brand born from the idea. The body part is made from PEFC-certified wood, and the packaging is from FSC-certified paper. More forests grow due to using this pen, and CO2 is absorbed. Plastic usage is eliminated except for pen barrels as well. The flag is inspired by the vivaciousness of nature, and its classy embroidery adorns "Ethical Choice" the chest casually as a fashion item that wishes a fun and fashionable future. "Go on, and rewrite the future of the earth."
Client / ManufacturerDesign
PENON INC.
Tokyo, JPcanaria inc.
Meguro-ku, Tokyo , JPYuji Tokuda, Yu Inoue, Kaho Arakawa, Haruko Hirano, Makoto Takeda, Takeshi KitagawaDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users