PEPERO Braille Package
Confectionery
The Pepero Braille Package was produced in commemoration of the ‘White Cane Day’ for the visually impaired. Among the strategies of ESG design, this is a package design for social contribution. In order for the visually impaired to read braille easily, the best point to feel the touch of braille was found and expressed. The Pepero Braille Package claims to be a universal design that can be used by everyone, not just the disabled. It is designed for everyone to use by providing information on the product with minimal-style graphic representation.
Client / ManufacturerDesign
LOTTE WELLFOOD CO., LTD.
Seoul, KRLotte R&D Center
Seoul, KRJIN EUN SON, JOENG HYE WON, LEE SANG HODate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users