Pepsi 0 Sugar SB LI Can
Beverage packaging
The limited edition Pepsi Zero Sugar Super Bowl LI Halftime Show commemorative can was distributed at a variety of events at this year’s Super Bowl in Houston, Texas. The can features a matte black finish with hand-tooled line art to celebrate the event and deliver a premium commemorative offering. The design features aspects of Texas culture, music and football that commemorate the Pepsi Zero Sugar Super Bowl LI Halftime Show in an unexpected and exciting way.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User