Pepsi Culture Can LTO - Mexico
Beverage can
Celebrating the diversity of Latin America is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs all across the globe. For Mexico, we celebrated the rich and vibrant culture of six iconic Mexican cities. The challenge for this project was really the state of the world during COVID-19. Last year the world seemed fractured and dissonant as a virus spread — totally ignoring our borders and checkpoints. Our design solution was to take ethnographic and art history insights to develop contemporary illustrations that are infused with youthful vigor.
Date of Launch
2020
Development Time
Other duration
Target Regions
Specific country/region: LATAM
Target Groups
Consumer / User