Pepsi x EXPO 2020 (GCR)
Soft drink can
Pepsi EXPO 2020 Dubai LTO cans represent a window into the future, envisioning how opportunity, mobility, and sustainability converge in a world of different cultures, experiences, and backgrounds. The concept was to create three limited-edition specially themed designs co-branded with Pepsi x Expo, to commemorate Expo 2020 Dubai and the three sub-themes of opportunity, mobility, and sustainability. The abstract compositions feature vibrant illustrations around a stylized central figure that have been deliberately kept flat to encourage open-ended imagination.
Date of Launch
2020
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry