PEPSI x MOMHANDWORKS - LTO CAN SET (GCR)
Soft drink can
This limited edition Pepsi x MOM HANDWORKS series celebrates PepsiCo’s collaboration with China Women’s Development Foundation’s “MOM HANDWORKS” Cooperative Program. The three-can collectible series celebrates Chinese cultural heritage and showcases examples of three different regional embroidery styles. As a part of the campaign, Pepsi and CWDF representatives unveiled a ten-meter-long embroidery scroll created by nearly one hundred handicraftsmen from six different Chinese provinces. The scroll’s designs, both traditional and modern, reflect a variety of Chinese New Year festival customs across China.
Date of Launch
2019
Development Time
Other duration
Target Regions
Asia
Target Groups
Consumer / User, Trade / Industry