Pepsi x NFL - Mexico
Beverage can
Even though football isn't played there, there's still a lot of love for the National Football League in Mexico. The fans tend to favor four specific teams. To celebrate this connection, Pepsi developed a limited time offer that harnessed the power of unexpected design to highlight the teams and players of the NFL.
Date of Launch
2020
Development Time
Other duration
Target Regions
Specific country/region: LATAM
Target Groups
Consumer / User