PerfectCare Collection
Washing machine
The new connected Electrolux PerfectCare Collection range is designed to deliver the best possible laundry experience. The clear text with a large and ergonomic knob, in combination with the bright UI, guide the user to a left-to-right intuitive washing experience. The large porthole with the handle in a high position is designed to make the loading/unloading process easier. Design solutions in the control panel and combinations of colors and materials in the doors, are wisely adopted to meet the different market price points, while the different components contribute to keep a consistent brand identity across the whole range.
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User