PerfectCare Collection
Washing and drying machines
The new connected Electrolux PerfectCare Collection washing machine and dryer are designed to deliver the best laundry experience to the user. The clear text with a large and ergonomic knob and the bright UI guide the user to a left-to-right intuitive washing experience. The large porthole and handle in a high position are designed to make loading and unloading easier. Design solutions in the panel are adapted to meet the different market price points, while the different components maintain a brand identity across the whole range. The combo with the dryer make the two products the "perfect couple".
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Europe
Target Groups
Consumer / User