Persil
Packaging design
In its anniversary year Henkel is implementing the biggest relaunch in the history of Persil. The new motion design, whose center is occupied by an illustrated wave, serves as the creative leitmotif for the visual, internationally binding element, translating the themes of dynamism, emotionality and innovation into a basic graphic structure and imparting new freshness and modern lightness to this brand icon which enjoys a 100-year history. This international relaunch produces a gentle transition from a functionally defined image to an emotional brand image.
