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Perspective. Performance.
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2018

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Perspective. Performance.

Annual report

Dr. Ing. h.c. F. Porsche AG

The combined Annual & Sustainability Report 2016 reflects Porsche’s Strategy 2025: “The future of the sports car” with regards to the aspects of digitalization, electrification and connectivity. This has primarily been executed in two ways: augmented reality adds a virtual, dynamic layer to the static print format; and substantial contributions from renowned authors and artists reflect Strategy 2025 thematically and aesthetically. The contributions give an insight into the questions posed by a company balancing tradition and future in a time of great change.

Client / Manufacturer
Dr. Ing. h.c. F. Porsche AG

Dr. Ing. h.c. F. Porsche AG

Stuttgart, DE
Design
Meiré und Meiré GmbH & Co. KG

Meiré und Meiré GmbH & Co. KG

Köln, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Public Sector / Government, Other target groups: Press, Employees, Stakeholder

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