Perspective. Performance.
Annual report
The combined Annual & Sustainability Report 2016 reflects Porsche’s Strategy 2025: “The future of the sports car” with regards to the aspects of digitalization, electrification and connectivity. This has primarily been executed in two ways: augmented reality adds a virtual, dynamic layer to the static print format; and substantial contributions from renowned authors and artists reflect Strategy 2025 thematically and aesthetically. The contributions give an insight into the questions posed by a company balancing tradition and future in a time of great change.
Client / Manufacturer
Design
Dr. Ing. h.c. F. Porsche AG
Stuttgart, DEMeiré und Meiré GmbH & Co. KG
Köln, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Public Sector / Government, Other target groups: Press, Employees, Stakeholder