Perspektivwechsel / Change in perspective
Perspektivwechsel / Change in perspective
Perspektivwechsel / Change in perspective
Perspektivwechsel / Change in perspective
2011

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Perspektivwechsel / Change in perspective

Photo series

Toyota Deutschland GmbH

A pre-launch campaign to draw attention to the Auris Hybrid – the first compact class full hybrid. Being the core of the complete booking of the Stern’s advertising capacity, the photo series Change in perspective shows the world from the earth’s point of view: a perspective that Toyota embraced while developing the Auris Hybrid. Every motif represents a feature the Auris offers respectively the position of Toyota as a company. A double page provides answers and consequently connects the campaign to the Auris Hybrid.

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