PETA “Eye to Eye” – VR Live Acting Experience

Virtual reality experience

PETA, the world’s largest animal rights organization, has commissioned the creation of an unparalleled virtual reality experience that puts people face-to-face with an animal. Completely controlled by a real actor, the animal invites the user into its world for a deeply emotional conversation. Behind the conversation lies advanced technology with face and body tracking at its core. The VR app transfers even the smallest of expressions from the actor to the virtual rabbit in real-time. Multiple thematic environments were created to support the conversation on-demand as it naturally unfolds.

Client / Manufacturer

PETA Deutschland e.V.

Berlin, DE

Design

Demodern GmbH

Hamburg, DE

Kolle Rebbe GmbH (Master)

Hamburg, DE