Pharus
Branding
Alexandria Group’s design and innovation agency needed a name and a visual identity to reflect its mission: to translate the essence of brands with esthetic beauty and purpose. Pharus comes from Pharos, an island close to Alexandria, which had a lighthouse that guided oncoming vessels. Pharus illuminates the essence of brands and shapes their reason to be, through design. The lighthouse, with a stylized letter "A," moves in order to shed light in all directions. The multi-element graphisms represents the people behind each creation. In less than two years, brands like Nike and Danone already see Pharus as the benchmark for design in Brazil.
Date of Launch
2014
Development Time
up to 12 months: 3 months
Target Regions
South America
Target Groups
Branding and Innovation Teams (Communication Sector), "Business"