Philips Avent Soothie Heart
Pacifier
A contemporary, safe, and ergonomic baby-focused soother with clever usability features for the parents. Every element has a purpose: hygiene is addressed through an easily cleanable one-piece design, and safety features include breathing holes and appropriate dimension and material choices. Ergonomics are reflected in the orthodontic teat and face-following curved shape with a discreet notch at the top for the nose. The tab enables simple string and toy accessory attachments with the open-ended teat inviting physical parent interaction. These needs are discreetly merged in a friendly, cheerful yet timeless, and gender-natural design.
Client / Manufacturer
Design
Philips
Eindhoven, NLPhilips Experience Design
Amsterdam, NLPhilips Experience Design
Eindhoven, NLDate of Launch
2021
Development Time
up to 12 months
Target Regions
Specific country/region: global
Target Groups
Consumer / User