Philips Dental+ program
Home oral health improvement program
The Philips Dental+ program aims to reduce healthcare costs by impacting better oral care routines at home. It marries the powerful Philips Sonicare toothbrush with a mobile app and printed materials focused on encouragement and lasting behavior change. The program celebrates milestones, tracks habits with goal-setting capabilities while offering tailored content to enhance oral health literacy. Designed as a wellness package for insurance partners, this opens a novel channel for Philips to scale healthcare impact.
Client / Manufacturer
Design
Philips
Amsterdam, NLPhilips Experience Design
Eindhoven, NLOral Health Care, Bothell, USADate of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe, North America
Target Groups
Consumers / Users