Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
Philips Dental+ program
2024

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Philips Dental+ program

Home oral health improvement program

Philips

The Philips Dental+ program aims to reduce healthcare costs by impacting better oral care routines at home. It marries the powerful Philips Sonicare toothbrush with a mobile app and printed materials focused on encouragement and lasting behavior change. The program celebrates milestones, tracks habits with goal-setting capabilities while offering tailored content to enhance oral health literacy. Designed as a wellness package for insurance partners, this opens a novel channel for Philips to scale healthcare impact.

Date of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe, North America
Target Groups
Consumers / Users

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