Philips Domestic Appliances Sustainable Packaging
Sustainable Packaging Platform
To be up-to-date with shopper trends and needs, we redesigned our approach to be as sustainable and efficient as possible, without losing impact and attractiveness on the shelf, and helping to drive sustainability as one of the key values of our company. The Philips Domestic Appliances products now come in a 100% recycled brown box with a significant ink reduction. The art is printed directly on kraft paper and we created a Universal package, with global information that allows it to be sold anywhere in the world. We also replace plastic bags by recycled paper and created an online journey, which allow us to reduce the printed inbox material.
Client / Manufacturer
Design
Versuni
Amsterdam, NLPhilips
Amsterdam, NLVersuni Experience Design
Amsterdam, NLShanghai, ChinaDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users