Philips Hue Iris Limited edition packaging
Lighting packaging
The Iris has been a successful lighting product for a long time. To boost this success, a new series of specially designed Philips Hue Iris Limited edition variants have been developed and packaged in a premium gift box. The four boxes use a color range that matches the lighting effect: golden, copper, silver, or rosé, with exclusive finishes like metallic foil as well as matte and glossy spot finishes. The image on the front of the packaging shows the product from all sides with both white and the color ambiance. The tub and a lid construction truly create a special gift feeling. The package contains no plastic wrapping materials. Inside, the cardboard inserts include room for an envelope with manuals and leaflets.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Europe
Target Groups
Consumer / User