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Ultra Premium Shaving Ecosystem
PhilipsThis shaving ecosystem sets a new ultra-premium standard by addressing all modern shaving needs, at home or on the go. The redesigned shaving head improves reachability and ensures a longer-lasting shave. This combined with four distinct shaving modes, a rich color display and a light feedback ring delivers a holistic shaving experience. Out of all the accessories, the UV Power Charger packs the biggest punch — a travel case that doubles as a charging stand, and battery capacity extender. With its automatic UV-light sanitizing feature it eradicates nearly all bacteria on the shaving head, minimizing skin irritation for subsequent shaves.
Client / Manufacturer
Design

Philips
Amsterdam, NL
Philips Experience Design
Eindhoven, NLGrooming & Beauty, Amsterdam, Shanghai, ChinaDate of Launch
2025
Development Time
up to 24 Month
Target Regions
Asia, Australia / Oceania, Europe, North America
Target Groups
Consumers / Users