Philips Series 1000
Shaver
This entry-level product raises the bar on consumer expectation in this category. Its modern, masculine, and robust design appeals to Chinese consumers with its metallic appearance and high ‘bling’ factor. Intended as a status symbol for public use (in the car or office), its bold appearance boosts user confidence.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User