Philips Series 3000
Beard trimmer
Part of a unified design identity for Philips male grooming family, these low cost, high-quality trimmers give a durable and precise cutting performance for young men on a budget. The focus is on ease of use before, during and after trimming. It balances handling comfort with an integrated comb for more precise results, with a rubberized zoom wheel for adjustment. Ergonomic placement of grips and patterns highlights use cues, with strategic application of materials: rubber for reassurance, metallization for highlights and matte surfaces for durability.
Date of Launch
2018
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User