Philips Sonicare 2600 Series Electric Toothbrush
Philips Electric Toothbrush
Philips Sonicare Yummy Electric Toothbrush is an entry-level electric toothbrush designed for the Gen Z consumers who look for an efficient and convenient cleaning experience. The clean and modern appearance with eye-catching Morandi pastel colors aim to make this product more approachable and appealing. The compact brush head with unique 3D flexible clean bristles cleans hard-to-reach areas. 3 brushing modes and 3-second soft-start feature deliver an excellent cleaning experience. Based on the consumer insights, Yummy brush not only fulfills the emotional needs such as eating habits, but also improves their oral health
Client / Manufacturer
Design
Philips
Eindhoven, NLPhilips Experience Design Team
Eindhoven, NLShanghai, ChinaDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users