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Electric Toothbrush
PhilipsThe Philips Sonicare 5000–7000 Series is a next-gen toothbrush designed for performance, comfort, and sustainability. Research revealed many avoided power brushes due to harsh heads, so Sonicare created gentle yet effective technology. Years of R&D produced a design that balances softness with cleaning power, reaching hard-to-reach molars with consistent sweeping action. A slimmer form, tool-assisted battery access, and seamless unibody reduce bulk, support recycling, and extend lifespan—merging premium design with lower environmental impact and long-term durability.
Client / Manufacturer
Design

Philips
Amsterdam, NLPhilips Oral Healthcare
Bothell, USPhilips Oral Healthcare
Philips Experience Design
Eindhoven, NLBothell, WA, United States of AmericaDate of Launch
2024
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users