Philips Sonicare DiamondClean Essential

Rechargeable Electric Toothbrush

The DiamondClean Essential electric toothbrush elevates oral care through an intuitive brushing report that blends reassurance with motivational habit-building. Featuring a checklist-style interface, it ensures instant comprehension during post-brushing rinsing. By visualizing key performance metrics via completion checks and progress tracking, it taps into our innate desire for achievement, offering randomized rewards to encourage sustained engagement. Through a strategic mix of clear visual indicators and emotional gratification, DiamondClean Essential transforms oral health protection from a routine task into a rewarding experience.

Client / Manufacturer

Philips

Amsterdam, NL

Design

Philips Oral Healthcare

Bothell, USPhilips Oral Healthcare

Philips Experience Design

Eindhoven, NLShanghai, China