Philips Sonicare FlexCare Platinum Connected
Connected toothbrush
Personalized coaching and feedback! With three intensity settings and cleaning modes, the Philips Sonicare FlexCare Platinum Connected toothbrush cleans and tracks progress. Sensors in the handle wirelessly send data to the app, which visualizes a 3D Mouth Map showing where technique needs improving. The Touch Up feature encourages re-brushing of missed spots, while specific focus areas in the mouth due to plaque buildup, gum recession or other issues can be visually tracked. The app also sets daily goals, tracks oral health activity progress over time and shares progress reports from within the app directly with dental professionals.
Date of Launch
2016
Development Time
13 - 24 months
Target Regions
Europe, North America
Target Groups
Consumer / User