Philips Sonicare for Kids – Design a Pet Edition

Kids Rechargeable Electric Toothbrush

This new child’s power toothbrush is designed to prevent cavities, build good habits, and make brushing fun with personalized stickers. Parents have unmet needs of their kids oral care routines, which feed into a lack of confidence and reassurance that it’s well on track and that kids are motivated enough to brush without parents’ involvement. This gentle rechargeable toothbrush effectively removes plaque, and unique stickers are good for renewal of fun each time they change the look and designed to be better engaging for child. The app also helps kids brush their teeth properly and trains them to brush themselves for a full two minutes.

Client / Manufacturer

Philips

Eindhoven, NL

Design

Philips Experience Design Team

Eindhoven, NLBothell, USA