Philips Sonicare ProtectiveClean
Electric toothbrush
Developed with a strong modular approach, the simplified design enables rapid adaptation for market needs and huge opportunities for color combinations. The slim body makes reaching buttons easier, with a slightly asymmetrical shape to give users an intuitive cue on how to hold the brush. The smart brush head with pressure sensors tracks brushing time and pressure, reminding the user to replace when necessary. The smart brush heads on mid-range models automatically detect mode and intensity, making it a highly convenient shared family handle. It is also easy to clean thanks to minimal, detail-free surfaces.
Date of Launch
2017
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User