Philips Sonicare Rechargeable Electric Toothbrush
Electric toothbrush
This rechargeable electric toothbrush with unique sonic technology sweeps away plaque effectively yet delivers gentle clean results while offering essential features at an affordable price. Target users are using manual toothbrushes now but seek better oral health outcomes under a limited budget. This electric toothbrush has a slim, lightweight handle designed to fit in your hand comfortably yet blend into the bathroom aesthetically. A recessed scoop surface around a singular button provides the most intuitive UI and finger registration for better maneuverability, and the seamless surface addresses better cleanability.
Client / Manufacturer
Design
Philips
Eindhoven, NLPhilips Experience Design
Bothell, USPhilips Experience Design
Eindhoven, NLDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America, South America
Target Groups
Consumer / User