Phoenix Design
Website
What makes a design studio as legendary as Phoenix? How can a classic be created – like a Lamy Accent or high-end products such as the lenses for Zeiss? These are the questions that the new Phoenix website wants to ask – and give an answer. That’s why CDLX developed Phoenix "stories": individual, thematically circumscribed web pages which display the products in a narrative context. In contrast to it the product range has been rationally designed and provided with visual filters which offer an overview of more than 500 products.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry