Pieces of Katy

Corporate website

“Buy a piece of Katy Perry and help children in need.” As part of the “Rednose Day 2010”, we expanded the ProSieben image campaign into the Web and started a unique fund-raising: we virtually sold Katy Perry. Minimum price: 3 Euros. The microsite made high demands on all creative departments: 1. a high resolution special photo shoot, 2. illustrations and animation of full-body tattoo, 3. complex programming, 4. audio design with loving attention to detail... Each “donator” received an original, signed wallpaper. “Big donators” were given the joy of receiving a limited poster with a full scaled Katy.