Pizza Prank

Social Media and Video

We deserve this award for making the 20% gender pay gap tangible. Our project solves apathy, not ignorance, by turning an abstract statistic into a visceral feeling of injustice. What makes it unique? We didn't preach; we created an experience. By serving men 20% less pizza, we made inequality impossible to ignore. The benefit was turning this powerful emotional moment into direct action—a QR code on the plate led to a petition. Our stunt sparked a viral conversation and created allies for the cause, proving that a simple, creative act can drive real social change.

Client / Manufacturer

Projekt #17Ziele ENGAGEMENT GLOBAL

Bonn, DE

Design

HUisHU. Digitale Kreativagentur

Hannover, DE