Plainly - Reinventing Hand Care
Hand Care Products
Munich-based beauty brand Plainly, founded by an entrepreneurial couple, challenges the niche of hand care with simple, elegant packaging, sustainability credentials and the purest ingredients. Every element of the packaging is imbued with meaning and designed to reflect the brand’s heritage and premium appeal. Subtle design flourishes and references to its Bavarian roots, like patterns inside the box, reward inspection and provide a moment of surprise. Local materials such as Gmund paper further enhance the authenticity of the brand and provide a superior tactile experience while reinforcing the brand’s commitment to sustainability.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry