Plant Professor

Food series packaging

Professor Plant is a plant-based food brand for young urban users in China. This series of food packaging includes light dumplings, jelly and coffee, all of which are plant-based. To highlight this feature, figurative and abstract product composition patterns and arrows representing calorie reduction are arranged in order on the package, constructing a unique identification unit and consistent serial visual style. The flat style ensures the quick focus of users' sight and enhances the sense of visual order, matching the target users who pursue relaxed and pleasant feelings.