Play by Song: Where Creativity Meets Technology

Interactive, Reactive , Dynamic Visual Identity

Founded in 2022, Accenture Song brings together leading creative and design agencies with top technology companies to form the world’s largest tech-powered creative group. As Accenture’s creative arm operating globally, it must clearly communicate its broad capabilities at the intersection of creativity and technology. Launched in 2024, Play has evolved into a series of themed events and a digital hub where experts gather to exchange ideas, gain insights, and spark innovation. With its dynamic and interactive visual identity, Play seamlessly blends storytelling, technology, and creativity: a true expression of the creative-tech landscape.