PLAY JELLO Picnic Bag
Toddler rucksack
This picnic bag by baby lifestyle brand PLAY JELLO is a rucksack for toddlers and preschoolers, featuring a design that highlights simplicity and bright color. Coming in more than ten different colors, the item embodies the shape of a rabbit with a simple line. Breaking out of the common toddler backpack design full of characters and various patterns, this bag catches the eyes of kids only with lines and colors, the basics of art, thereby developing the brains of toddlers and preschoolers and enhancing their creative and emotional capabilities. The bag is equipped with a name tag and a strap to keep the kid from getting lost.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Specific sub-group: Toddlers