PLAY&LEARN MEALTIME SET
Tableware packaging
E. I. Corporation
Once a product is delivered, most people discard the packaging. In this case, the designers researched how end-users can reuse packaging and came to realize that tableware in a package can be used not only as an eating tool but as a play toy for kids. Therefore, they developed a new packaging that allows kids to learn Korean, English and Chinese and about essential nutrients while enjoying a meal. This packaging conforms to the 3R principle (reduce, replace, recycle) and functions both as a children's toy and an enhanced educational element, going far beyond its original function as a package.
Client / ManufacturerDesign
E. I. Corporation
Hanam-si, Gyeonggi-do, KRE. I. Corporation
Hanam-si, Gyeonggi-do, KRDate of Launch
2017
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User