Pledis Entertainment

Corporate Identity Renewal

Pledis is an entertainment company that has led K-POP with distinctive artists and original content. Its flagship group, Seventeen has built a global fandom with outstanding performances, selling over 16 million albums in 2023 and establishing itself as a leading name in K-POP. Despite strong artist recognition and unique content competitiveness, the company’s own image and identity were not clearly defined. To address this, the project sought to define a brand identity that resonates with internal members and to deliver a consistent brand experience across customer touchpoints—including logo, color, typography, and key visuals.