Pleos
Software Brand & Developer Conference Key Visual
Pleos is Hyundai Motor Group’s integrated mobility software brand and the core of its New Movement Platform. The project builds a living identity system that reflects Hyundai’s shift from manufacturing to software-defined mobility. The design expresses its vision to connect all forms of movement through software innovation. The “New Axis” evolves from line-based simplicity into fluid 3D expressions, symbolizing the multidimensional connection of physical and digital dimension. Pleos redefines mobility as intelligence in motion—transforming data and movement into a unified, human-centered visual language.
Client / Manufacturer
Design
Hyundai Motor Group
Seoul, KRform & function
Seoul, KRChung Jinsuh, Park Juyoung, Hwangbo Sanghyun, Lee DaheeHyundai Motor Group
Seoul, KRKim Myokil, Kim Jin, Sim Yeongsu, Kim Bora, Kim BoraDate of Launch
2025
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government